Interest Groups

An interest group, or political advocacy group, is a group of people who try to influence legislation and public policy based on a common interest. They do this by raising public awareness on issues, lobbying for preferred legislation, giving monetary support to candidates and advertising on public and social media.

One interest group I thought was interesting and had seen around before is Green Peace(https://www.greenpeace.org). They are a well known environmentally friendly interest group that pushes "green" policies and works hard to maintain the natural world. Heres a screenshot from their website that contains their mission, goals, and call to action:

In the first segment alone it is easy to that this interest group heavily supports environmentally friendly initiatives and is heavily opposed to the exploitation of the earth and its people. Based on this and the next two paragraphs surrounding the current president it can be assumed that this group is democratic and liberally inclined.

After displaying their main focuses and goals they develop their argument with a call to action to garner support from like-minded individuals visiting the site. They use rhetoric like "inclusive" and "people-powered" to display their openness and willingness to take whoever they can get. This is different from other organizations such as The American Federation of Labor which only concerns people working in a job where they would want or need to join a union. One limitation of their argument is their obvious dislike and bias against the president. Personally, I know conservative Trump supporters who care just as much about the environment as I do and this obvious vilification of the president serves to deter possible benefactors and members.